As Product Owner, I was responsible for the relaunch of profile.nl and its Belgian counterpart, overseeing the full revamp of content, structure, and design. I worked closely with a development agency, a copywriter, and internal stakeholders to rebuild all key product and service pages with a sharper user experience and cleaner presentation.

To support long-term consistency and maintainability, I established clear guidelines for copy, visuals, and content workflows. For the Belgian site, I ensured proper localization of tone, terminology, and services.

Additionally, I oversaw the automation of SEO-related page creation and updates — significantly improving findability and keeping future content scalable without manual effort.

Key Results:

• Relaunched the Dutch and Belgian websites with improved navigation, service clarity, and visual consistency

• Developed content and visual guidelines for future-proof content management

• Introduced automated SEO workflows for scalable content updates

• Delivered a more aligned digital brand presence across markets